FEATURED POST

The Social Media Numbers That Don’t Really Matter. And The Ones That Do.

Facebook certainly keeps us on our toes. It is currently one of the most powerful platforms for digital advertising and, when used strategically, the most cost-effective. But Facebook is always improving, always changing. It can be tricky to continue to re-learn how to decode Facebook’s Ad Manager analytics updates and that pesky algorithm. I will…

The Social Media Numbers That Don’t Really Matter. And The Ones That Do.

Facebook certainly keeps us on our toes. It is currently one of the most ...
content calendar thanksgiving enrollment marketing

Why Using a Content Calendar Can Help Marketers be Reactive

Who here loves to plan?! Okay so half of us are planners and the ...
new year black friday college marketing

Black Friday Marketing for Colleges: Should your College do a Promotion?

Thanksgiving and Black Friday It is that time of year again! We sit around ...
marketing

Marketing and Admissions: Why You Should Partner Together

There is nothing worse than misunderstandings in a workplace or relationship. The tension of ...

A Spooky Tale of Creepy Marketing

A Spooky Tale of Creepy Marketing It was a dark and stormy night… The ...

Breaking Through the Oldschool Media Barrier

We talk to a lot of college marketers. And when we’re getting to know ...

You Know About the “You.” Let’s Talk About the “We.”

As a seasoned marketer, you’ve likely heard about how important it is to speak ...

How (Low-Budget) Video Adds Authenticity To Your Brand

It’s 2018. And it seems like everywhere we go online, we are bombarded with ...

5 Tips on Managing Back-to-School Stress

It's August and that means Back-to-School for students and those who work in the ...