How low-budget video helps your college look more authentic

In this episode of the College Enrollment Marketing Podcast, Brian & Abby briefly discuss ways to add authenticity to your college’s online presence — Specifically by creating homemade video content.

In the world of the over-produced and over-polished, prospective students now value authenticity more than ever. Luckily, making the shift to authenticity is also more simple than ever before. Learn how to show what your college is really about in this episode.

HIGHLIGHTS:
[2:07] What do prospective students really care about when choosing colleges?
[4:12] How can you create authentic video content?
[8:48] Best practical tips to put authenticity into practice

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