How the “Perfect” Ad Kills Marketing Budgets

Today, Natalie Martin joins Brian to have a discussion about how being a perfectionist when marketing can sometimes be detrimental.

Brian and Natalie speak about how both the client and the marketing agency can become too focused on perfection. They then offer advice on how these situations can be approached better, with specific examples of what they prefer to do when trying to reach potential students.

QUOTES:
“We’ve had clients where we’ve had to break up with them because ads would take 2, 3 or 4 weeks to get one thing out, and that just kills the budget.”

“At the end of the day, we’re talking to people. So, we always want to be thinking about ‘who are those individuals?’”

“The beauty of it is that there are so many options; you can figure out what works well versus hoping.”

HIGHLIGHTS:
[2:13] How the perfect ad kills marketing budgets.
[5:43] Tweaking and experimenting with ads.
[10:24] Closing thoughts.

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