How to Target “Device Addicted” College Prospects

In this episode, Anna Siler is in studio with Brian to talk about how to target prospects that are addicted to their smart devices. This audience, of course, is growing rapidly and many potential students fall into this market.

Avid smartphone users themselves, Brian and Anna share what to do and what not to do when advertising to this technology-savvy group. They also delve into how digital advertising stacks up against more traditional forms.

QUOTES:
“With advertising, you want to go to where your target audience is. Where is our target audience most of the time? On their phones.”

“To get the best return on your investment, you’re going to have to adapt and follow your target audience.”

“The more you’re selling versus giving value, the more you’re going to be ignored.”

HIGHLIGHTS:
[2:25] Targeting device-addicted prospects.
[8:04] Advertising with traditional media.
[14:30] What many internet ads look like.
[18:53] Testimonials and reviews.

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