In this episode of College Enrollment Marketing, Brian shares the mic with Anna Siler to discuss fresh content strategies. Let’s face it: most college marketing departments are overworked and understaffed, causing important aspects of their efforts (such as social media postings) to fall to the bottom of the to-do list. It’s also not enough to post only on occasion — this episode helps introduce simple social media disciplines you can introduce into your marketing mix.
[1:49] Why is it important to keep content fresh?
[3:17] What is the lifecycle of content?
[4:45] What’s the easiest ways to create fresh content?