Our Services

Agencies can have a bad rap. That's why we want to help you understand exactly what we can—and will—do for your college.

Clear communication. No agency lingo. Our promise.

Building a (fun)ctional funnel

No matter what programs we're promoting, the first steps are the same. We start out by creating a funnel that will effectively lead students through six important steps, starting with the moment they become aware of your school or program, and ending with an application.

A multimedia approach

Creative assets from school to school and program to program will vary. However, we stay within a pretty standard set of marketing channels that we have found work well for helping generate leads for colleges. Depending on your school's needs, we may create:

Facebook Ads

Email Campaigns

Landing Pages

Benefits vs. features

Throughout everything we do, we work to show real value to potential students. We ask ourselves the question: "What would prospective students gain from completing this program?" and then work to drive those benefits home.

We focus on the "why," not the "what."

toney-mcfadden

"We have worked with Smart College Marketing for 4 years.  They are our secret weapon for enrollments from digital campaigns."

Toney McFadden - Chattanooga Technical College
Each of our college marketing engagements kicks off with a workshop to build out our Student Enrollment Roadmap, a worksheet we've developed just for college marketers. Download our worksheet below, or contact us to schedule an introductory workshop!

Interested in a (fun)nel building workshop? Download our guide!

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