Building a (fun)ctional funnel
No matter what programs we're promoting, the first steps are the same. We start out by creating a funnel that will effectively lead students through six important steps, starting with the moment they become aware of your school or program, and ending with an application.
A multimedia approach
Creative assets from school to school and program to program will vary. However, we stay within a pretty standard set of marketing channels that we have found work well for helping generate leads for colleges. Depending on your school's needs, we may create:
Benefits vs. features
Throughout everything we do, we work to show real value to potential students. We ask ourselves the question: "What would prospective students gain from completing this program?" and then work to drive those benefits home.
We focus on the "why," not the "what."